Betfair

Betfair Ranking

8.4

Booomaker analysis

Web	9/10	Bonus	9/10
Languages	8/10	Sports	9/10
Services	7/10	Betting options	8/10
Deposit/Withdraw Options	9/10	Support	8/10
Odds	9/10	Experience	8/10

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Betfair was launched in June 2000 by co-founders Andrew Black and Edward Wray. Generally regarded as one of Britain's most successful and innovative companies, Betfair now employ over 600 people and have won a host of awards since our launch, including the prestigious Queen's Award for Enterprise.

Why use Betfair? Unlike traditional bookmakers, who employ people to compile the odds that they offer, Betfair don't set odds, or bet in any event. Betfair simply set up a market for their members to bet against each other. This means three main benefits for members:

- On average 20% better odds: If you want to back a selection, the odds are likely to be better than a traditional bookmaker, because individuals are betting on their opinion rather than building a margin into their price as a bookmaker does.

- Back or Lay: On a betting exchange you can back your selection to win in the "traditional" manner. Alternatively you can take the other side of the market and back a selection not to win (or "lay"), by offering odds to other members. The ability to back or lay a selection provides the added benefit of allowing you to "trade" a position and lay your bet back if it looks the likely winner, to guarantee yourself a profit.

- Bet in-play: Because there so many members around the world asking for and accepting odds while an event is "in-play", you can back or lay right up to the final whistle of a football match or up to the last second of a horse race.

Betfair is proud to display the Queen's Award emblem which it is entitled to do having won a Queen's Award for Enterprise, in the Innovation category, during 2003. The award is one of the most significant endorsements the company has received, and will allow Betfair to carry the emblem on its site for five years. A Queen's Award is given (as its name suggests) by the Queen, on the recommendation of the Prime Minister, and following a full assessment by the Department of Trade and Industry.

Bet Now at Betfair